Friday, July 13, 2012

Fresh From The Farm Produce Market Update July 11th 2012


ICEBERG LETTUCE
Industry supplies of Iceberg are normal and market has moved up a bit as demand has increased. Many suppliers are expecting this market to rise steadily throughout the week due to romaine having issues on availability. We are seeing growth cracks with many supplies. The weights on palletized lettuce are coming in around 48 pounds.  

ROMAINE & LEAF
The leaf market continues to gain strength on green leaf and especially on romaine. Supplies are expected to be light on romaine throughout the week. With Romaine we are seeing dark green hearts and a trace of yellow fringe; this is an issue with many suppliers. Supplies out of Canada and other local growing regions have had hot weather that has made for low crop yields. This has created a higher demand for California product. Romaine is weighing in at 37 pounds
POTATOES
Idaho potatoes – The market is mostly steady with good supply.  You will start seeing sheds drop out as many are preparing for an early new crop harvest.  The western side of the state will begin around the first of August (two weeks early) the southern side of the state will be a couple days after. Eastern Norkotahs will also be early with a reported date as early as August 6th.  With everyone starting early and at the same time it is more likely than not that we will continue to see a weak market.  
Western Markets: Colorado is now shipping a combination of Norkotahs and Centennial varieties.  Their next source potatoes will be brought in bulk out of Kansas which is projected to begin around August 9th.  Current old crop supplies are getting tighter and it would be well advised that customers give their shippers a little extra notice to get manifest filled as ordered.
ONIONS
Supplies are very tight in New Mexico and most sheds are packing to the lower end of the USDA #1 grade standard to generate the necessary volume.  That means divisions may start seeing their competitions jumbo counting as high as the 80’s as opposed to the CVF which will count in the 60’s.  The size profile in NM will improve around July 26th.   5 Points, CA have push their market up today on all yellows as a result of heavier demand.   Colorado onions are projected to begin around July 23rd, supplies will be light. Whites are steady to lower and the quality has been good on all colors.

TOMATOES
Western Markets: Production in the San Joaquin Valley district in California is in full swing, with only a few shippers not online yet. Quality is excellent & volume is picking up, which is having the normal inverse reaction on price. Most of the Midwest repackers & distributors have transitioned sourcing-wise to California from the East, but the Eastern wholesalers have yet to totally make the switch. Romas are mainly coming from Mexico but the market is very tight.
Eastern Markets: Romas continue to be very short on the market. The Charleston SC deal has begun to wind down from a supply standpoint, and that should be supplanted within a few days by production in eastern North Carolina and the mountain deal in Tennessee, with the Eastern Shore of Virginia/Maryland in the on-deck circle. However, it is too early to say whether the intense heat that has gripped much of the nation will have an effect on yield in these areas.

Vegetables & Value Added Produce

CUCUMBERS
Supplies are steady out of Michigan and the quality is good.  Tennessee and New Jersey also have product.

EGGPLANT
Western Markets: Reports that supply is lightening up as growing area transitions are taking place.
Eastern Markets: Georgia still has product and North Carolina picks up steam.

BELL PEPPERS
Western Markets: Reporting adequate supply and a soft market.
Eastern Markets: North Carolina has the majority of the Eastern Pepper. This week as Michigan still has a few weeks to go.  Product is good and there is plenty of product.

SQUASH
Western Markets: Picking up production on both yellow and zucchini although yellow is still short with inclement weather affecting quality. 
Eastern Markets: Readily available from many areas with some reports of scuffing due to recent rains.

CABBAGE
Much of the same as Cabbage is sourced in the Salinas and Georgia growing areas.  Michigan and Ohio will begin production in ten days.  Supplies are good for green cabbage in all areas.  Red cabbage supplies are good for California.  Georgia is finishing seven to ten days early due to weather issues.  Red supplies are light in the east.

CAULIFLOWER
Market is flat, there is plenty of product, now is the time to order!  Main sizing continues to be 12 counts.  Light brown spotting is being reported, upon arrivals watch out for this.


CARROTS
Much the same from last week. California carrot supplies remain good. Sizing of the carrots are good with steady warm weather.

CELERY
The market continues is very active.  Ruff weather in Michigan as well as other local growing areas has shifted demand to California.  Demand exceeds supply.  The option is for Salinas and Santa Maria to choose from out of California.  Escalated pricing!

GREEN ONIONS
Market is steady with supplies coming out of Mexico.  The quality continues good with some reports of decay upon arrival.

ASPARAGUS
This market is steady to start the week. Mexico supplies still light. Demand continues to exceed supplies. Jumbo grass is the most difficult size to purchase.

VALUE ADDED
The lettuce quality continues to have some issues of decay, supplies adequate.  The Romaine supplies will be extremely light throughout the week.   Broccoli supplies are better with all suppliers. The cauliflower supplies will be ample for all orders. Occasional brown spotting has been reported on this commodity.


Fruit
STRAWBERRIES
Very good demand with good supplies is keeping the strawberry markets firm but steady. The Salinas/Watsonville growing areas are in their peak production currently which should last thru this month then we should see harvest numbers start to back off. Quality is good with a few fair lots being packed currently. Fruit size is medium running in the 16 count to 22 count range with full color fruit. Strawberries are still be harvested in Salinas/Watsonville and Santa Maria growing areas. Santa Maria has hit and miss quality depending on shipper with size being medium to small.

RASPBERRIES
The market is steady with good quality fruit being harvest currently.  Look for Watsonville to have strong volume over the next week before it peaks in mid-July.

BLACKBERRIES
The blackberry market is very tight.  California has started, but they are still in a demand exceeds supply situation this week.  Eastern supplies continue to be tight as Georgia has peaked and North Carolina is still ramping up.  Quality is being reported as fair to good.

BLUEBERRIES
The California growing areas are done for the season with the Northwest growing area picking up speed. The east coast growing areas have been getting some weather on and off which has interrupted harvest in some growing areas. The main pack sizes are 6oz and larger. Quality is reported as good.

GRAPES
Market steady to strong and starting to transition to the central valley as Mexico and Coachella valley winding down and should be close to finished by the middle part of next week. The overall quality out of all regions is good except for some lighter color fruit crossing from Mexico on the reds. The green grapes are in very good supply and overall condition and sugar is very good. We are starting in the central valley now with some of the first flames looking very good and minimal amount of cracks which we typically run into on the first early blocks, but the fruit this year looks very strong now and hopefully will continue through the season. Expect good supplies of fruit out of the valley through November.

STONE FRUIT
California peaches are now in full swing with good sizing and promotable volume. Both the nectarine and plum market remains strong as demand exceeds supplies. Apricots have good size and quality.

CHERRIES
Bing cherries are finishing up in the San Joaquin Valley. Washington started up last week, but production is off heavily this week with rain.  Demand exceeds supply at the moment.

APPLES
New York is packing light volumes of Empire, Rome, and Red Delicious apples but they will only pack for a couple more weeks. Washington Reds are peaking on 88/100’s and the higher grades. The lower grades remain limited. Golden delicious are heavy to the higher grades and size 88/100’s. Lower grade Golden’s remaining limited. Granny-Smiths are also peaking on extra fancy 88/100’s and the lower grades are limited. Galas are heavy to 88’s and smaller and the higher grades but are almost finished. Washington Fuji’s are peaking on extra fancy 72/80/88’s and they are still very short as well.

PEARS
D‘Anjou pears continue to peak on the US#1 grade and are evenly spread across the size spectrum but supplies are limited especially on the fancy grade. Washington Bosc pears are finished. There are a few Red Pears still available but they are also almost finished as well. California will have new crop Bartlett Pears at the end of July.
AVOCADOS
Mexican supplies are declining weekly, with decent volume into July. California volume is good; peak size has switched to 48’s and larger, with 60ct and 70ct much lighter in supplies. California fruit has good maturity, flavor and oil content.

ORANGES
Market steady with good demand on most all sizes, the overall quality of the fruit is good with some re-greening and also some softness, the interior color, sugar and juice content is excellent. Expect smaller sizes to stay firm as we are peaking on 56’s and 72’s and fruit will continue to size as we progress through the summer. We will be running valencia’s through October and then start the navels, we need to keep in mind that the quality will only continue to get rougher as we progress through the summer and the trees take care of next year’s crop which is on the tree, therefore the quality suffers on the fruit we are harvesting this year.

LEMONS
Market strong to steady with good supplies of larger fruit and tighter supplies of the smaller fruit as we are peaking on 95’s and 115’s, expect the market to keep steady and possibly ease up as we are starting to get Chilean arrivals and will continue to see fruit arrive from Chile which will help keep the pipeline filled through the next few months along with Mexico which will start to cross next month. The overall quality is fair to good with some blocks showing some checkerboard color and some with a tinge of green as well.

LIMES
Market continues to remain steady but there is the potential for things to strengthen heading into August.  Quality of the limes is fair at best due to a week of rain.  We will be seeing lighter colored limes, blanching and shading due to the conditions (higher temperatures and rain).  Dark green limes will return in mid October. 

CANTALOUPES
This market is steady to weakening as we are going strong on the Westside fruit which is peaking on 12’s and 15’s. There is excellent demand and the larger fruit is a little tight and smaller fruit is available in good numbers. The overall quality is excellent again with our high heat we will experience some lower sugars, but they will bounce back by the first of next week as our weather gets back to normal. Expect good supplies of fruit through October and this is a great time to promote.

HONEYDEWS
Market steady to strong with fair supplies out of the Westside, the overall quality is very good and demand is excellent keeping the market strong. The fruit eats and cuts very well with tight cavity and very clean fruit. Expect good supplies of fruit through October as well, we will start to see better volumes as our temperatures come off next week.

WATERMELON
Markets are steady. Continues demand exceeds on seedless watermelon.  Phoenix is currently shipping but will wrap up within a week or two. Monsoonal weather will also slow down production. Other loading points have same market trends, Yuma, Southern Cal.

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